Launching a new collection is hard work!
However, I'm happy to say that on this occasion - Top Drawer September 2017 at Olympia - the hard work paid off and we had our most successful trade show to date. (For those not in the know, Top Drawer is a trade show where home, stationery and gift creatives sell their wares to stockists, usually independent gift shops or high street stores.)
We were very excited to finally launch, amongst other things, A3 prints with wooden hangers, a new range of make-up bags, a new notebook collection and some very popular mug designs - all in bone china. The culmination of months of hard graft.
As well as launching a new product range, we gave the stand a fresh new look with the help of a lovely shade of pink; Calamine by Farrow and Ball. We painted the stand ourselves and made shelving to complement the collection.
We've been working with a fantastic new designer over the last six months and our aim has been to bring our collections in line so that there is a similar theme running throughout the product range.
All these beautiful items are making their way onto the website over the next few days, and also can soon be found on our marketplaces such as notonthehighstreet,com and Etsy.
I was also asked to do a short presentation at Paperfest London, which is a mini-conference and celebration of paper goods and small businesses that takes place over the 3 days of Top Drawer.
The theme was 'Trends in Personalisation', a rather hot topic at the moment! The content of my speech will shortly appear as a blog post, if you are interested in reading it. Suffice to say, during my research, my fellow creatives were a brilliant sources of advice, opinion and anecdotes. It was a pleasure taking part, and yes, I did do part of the speech in rhyme!
Our next trade show is Top Drawer in January 2018, and the hard work has already started on new products to delight all our stockists, old and new.